Minneapolis, MN – August 26, 2026: Hospitality Minnesota is excited to welcome Steve Fredlund, best-selling author of Do the Unright Thing: Memoir of a People Pleaser and award-winning presenter, to the 2026 Hospitality Conference lineup. The conference is set to take place from September 27-29, 2026, at the Hilton Minneapolis Downtown. Click here to see the complete working agenda for this year's conference!

Planning who to send to the Conference? Now, registrants can save $50 on every registration when signing up 3 or more attendees from the same organization!

• Yes, and: Book your room at the Hilton Minneapolis Downtown before the September 4 deadline!

ABOUT STEVE: 

Steve Fredlund is an award-winning keynote speaker, two-time TEDx presenter, and bestselling author of Do the Unright Thing: Memoir of a People Pleaser and The Peeps in Your Jeep: A Reflection Journal for Leaders. 

With more than three decades of experience as an actuary, executive leader, entrepreneur, and nonprofit founder, Steve brings a rare combination of analytical rigor, real-world leadership experience, and engaging storytelling to the stage.

Steve’s perspective was shaped by an unexpected chapter in his journey, leading humanitarian efforts in East Africa. Working in environments defined by limited resources, constant uncertainty, and high stakes, he discovered a powerful truth about leadership: progress doesn’t come from having all the answers. It comes from how leaders show up, how they make decisions, and how they move forward together when the path isn’t clear.

Today, Steve helps leaders and organizations navigate rapid change, build engagement when work feels heavier, and make strong decisions with limited information. Through his practical frameworks and story-driven keynotes, drawing on lessons from African safaris, high-stakes decision environments, and decades of leadership, Steve equips audiences to keep moving forward with confidence, purpose, and momentum.

Known for his warmth, laugh-out-loud humor, and ability to make complex ideas practical and relatable, Steve has inspired audiences across Fortune 500 companies, associations, healthcare systems, nonprofits, and global leadership conferences. When he’s not on stage, he enjoys disc golf, poker, and continuing to believe that this might finally be Minnesota’s year.

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Those interested in attending the 2026 Hospitality Conference, either as an attendee or exhibitor, are encouraged to register now. We look forward to seeing you at the Hilton Downtown Minneapolis!